Born in New York, Raised in Australia

We are a first on, last off essentials company. We make products people need to live an active lifestyle. We use textile waste as a raw material resource, diverting it from landfill and incineration. We become less dependent on virgin materials and we save water, energy, CO2 emissions and toxic chemicals.

Welcome to STANDARD.


As a design, research and manufacturer of socks and first on layers, STANDARD has facilities in China, Portugal, the USA and Australia with sourcing offices, partners and strategic alliances in Sydney, San Fransisco & London to support our goal of becoming the world’s leading sustainable first on, last off base layer company.

The Standard Values, Big Ideas, Small Impact , touches every aspect of our company. From our giving model to our company culture and sustainable product design, we see our business as a vehicle to make a change in the world.

As a (pending) B Corporation, we put 1% of our profits toward addressing poverty and supporting community development. Through our grant program, we promote organizations successfully improving the human condition.



Nicola Rennie is a mum of 3 and a modern day adventurer. After acquiring the Standard brand in 2017, Nicola set out applying her skills to re-imagine the Standard Brand based on 3 guiding principles, sustainability, creativity and purpose. Nicola has, collaborated and contracted to international brands such as Nike, Boxfresh, Stone Island UK, Fake London, CP Company, Sass & Bide & more recently, started a series of creative craft beer and wine comanies.






Started in 1994 by Australian Snowboarders Jarryd Williams, Luke Woodward & Sam Murphy. The 3 Australian snowboarders were living in New York City when they started Standard. The company was born to create snowboard socks for Australian conditions and quickly evolved into Snow & Skate socks.

With roots in NYC, 2 of the founders moved back to Australia to set up Standard in Melbourne. The brand grew to over 60 stores with a strong presence in the Australian snow retail market. In 2017, the business was acquired by RENY, an Australian Creative ideas studio and headed up by Nicola Rennie. The brand evolved from a made in china sock co, to a sustainable first manufacturer of first on last off layers.

Today, the company is based on the NSW South Coast with an office in Sydney and retailers in Australia, New Zealand, Japan, USA and the UK.